Discover the latest industry news, trends, and updates right here, keeping you informed and ahead of the curve.
Despite the age of growing digital communications and marketing, flyers and flyer distribution remain a very viable option for distributing your marketing message to your target market. Anecdotally, the number of ad...
In an era dominated by screens, notifications, and algorithm-driven content, it might seem counterintuitive that one of the oldest forms of marketing is experiencing a powerful resurgence. Yet, here in New Zealand,...
There is no steadfast rule but naturally, as a business, you need to factor in a given lead time to allow recipients to take you up on your offer or in some other way, action your flyer. Demographics, seasonality an...
So, you have decided to take the plunge and try marketing the “old school” way via flyers or catalogues. “What now?” you say. Well, getting your message across clearly and with impact is the key attribute of any eff...
62% of New Zealanders can’t remember the last time they willingly clicked an online advertisement In the modern age, a lot of marketing strategies are focused on “digital”. Whether it’s using Social Media, Google An...
Based on current Roy Morgan research: 63% of New Zealanders have read a catalogue in the last 4 weeks. 31% of New Zealanders bought from a catalogue in the last 7 days. 22% of New Zealanders bought from a Supermarke...
Based on final viewership numbers, over 1.8m Australians saw “that Starbucks cup” on Game of Thrones…. If you assume a proportionate share of New Zealanders watched, it would come out at approximately 280,000 ….soun...
I don’t fish anymore…I used to. However, as with fishing, in Marketing, you are out to CATCH something – in this case, a person’s interest in your product or service. Different people like different “bait” – but res...
You see 300 adverts within the first waking hour of your day! People now see thousands of adverts every day on Social Media; however, we have developed a mental screening process to ignore the vast majority…..resear...
What did you get in your mailbox this week? Flyers tend to land in your mailbox in a bundle; it is the way the market operates in its simplest form. This is not the only way of distributing direct mail, but it is th...
B2B customers look for logic and positive ROI NO Marketing is effective unless you keep your audience in mind; Businesses as your audience can be very fickle and ultra-critical. Your B2B marketing should always comm...
Convert all of your hot leads, warm the cold ones We always try to add value to Ad campaigns – we really do. Cynics might say that failed or less than successful campaigns mean clients will repeat and repeat meaning...
Convert all of your hot leads, warm the cold ones Where is your customer in the purchasing journey with you or any of your competitors? Ask yourself some of these questions when you consider any form of marketing –...
Slashing marketing spend is often not the way to go in a downturn; research has shown that the short term profit benefit of cutting a cost such as Marketing is outweighed by the long term loss of market-share and op...
After catalogue readers see something they want in a product catalogue: 52% visit that store’s website 33% go on to read online product reviews 20% buy from the store’s website Over 2.2 million in NZ have read a cat...
We are all experiencing something, right? Emotions are running high. Some people are really doing it tough financially and emotionally and need to know that your business is “there for them”. Some tips for you as yo...
The average person is now estimated to encounter between 6,000 to 10,000 ads every single day One year on from the original post (https://admailnz.co.nz/flyer-distribution-more-ads-less-impact/) and the numbers are...
Help us win for you! Ok, so you have decided to undertake a Direct Mail campaign, Admail has worked with you to identify “where your customer lives” and the flyers are ready. If we haven’t organised the printing for...
How do you get your hands on business data? Admail has approximately 200,000 data points for NZ Businesses; categorized by region, industry, etc. If you have any data requirements eg database building or similar, p...
Cleaning up your customer data – A client case study. Let’s call the client Basil. Basil has over 5000 of his own client records drawn from his CRM; he uses this to keep track of his own marketing, sales lifecycle,...
EY has undertaken a fantastic study across 20 countries…. They did this to try and better understand what was most important to people since the outbreak of Covid….here’s a brief summary – people tend to fall into 1...
Your advertising doesn’t need to take a break over summer! We don’t yet know how people are going to spend their summer holidays – will they vacation or staycation? If you are looking to do a letterbox distribution...
Beware this is based on US data….but it is very good news Direct to Consumer brands in the USA have found great success so far in 2022 with Direct Mail; for example some brands have reported they: Reach every househ...
You have a Social Media presence for your business; what now? Having a social media presence goes beyond having a Business Facebook or Insta profile with some content. It means constantly creating content tailored t...
How many business cards do you have in your drawer? I have a lot of business cards gathering dust in my desk; make no error, I have had the details recorded in my CRM and contacts by my trusty Virtual Assistant, how...
Around 62 trillion spam messages are sent every year – let that sink in I get a lot of people telling me that e-marketing is cleaner and better for the environment; but is it? As with everything, the answer is “depe...
If you are looking to do a letterbox distribution pre-Christmas; time is of the essence. Our office will close from 23rd December until approximately the middle of January, however, distribution can still happen thr...
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Distribution Specialists
We offer flexible options to suit businesses of all sizes. There is no minimum number of flyers. You can order accordingly based on your business goals and requirements. Contact us with your requirements, and we’ll provide a tailored solution that fits your needs.
Absolutely! Admail provides a comprehensive service that includes flyer design and printing. We can help you choose eye-catching designs that capture your brand's essence and print high-quality flyers that stand out. We handle everything from concept to delivery, ensuring a seamless process.
Admail provides a high integrity service; they proved to be very responsive and knowledgeable about the Auckland market. We will use them again.