You see 300 adverts within the first waking hour of your day!
People now see thousands of adverts every day on Social Media; however, we have developed a mental screening process to ignore the vast majority…..research shows we perhaps register 100 out of every 5000 – 2%.
If you want the science; I will give it to you:
Direct mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable.
In addition, consumers who receive direct mail are able to recall the brand name 75% of the time; digital-only versions of the same adverts could be recalled only 44% of the time.
THE MESSAGE: Direct Mail should still be considered as part of any marketing campaign; but you must adhere to the basics: great design, a resonant message etc.