Your advertising doesn’t need to take a break over summer!
We don’t yet know how people are going to spend their summer holidays – will they vacation or staycation?
If you are looking to do a letterbox distribution pre-Christmas; time is of the essence.
Our office will close from 23rd December until approximately the middle of January, however, distribution can still happen throughout the holidays as long as it is booked prior to Xmas.
One question I get asked a lot is: “Should you keep advertising when people are “on holiday”? Conventional wisdom states “ABSOLUTELY” mainly because a lot of your competitors will NOT….this means you get more visibility via your chosen advertising channel.
If you use a combination of media eg print, digital, TV, you might want to “tweak” your mix over the summer to better reach your target audience; but you can still reach them e.g. if you think most of your customers will be going away, dial-up your flyer advertising in holiday centers and dial it down in suburbs where they normally reside.
Last but NOT least – if you need help with the execution of your social media plan, let our sister company We Team help you out with this and MUCH more at very affordable rates. Just pop on over to http://weteam.co.nz, fill in the contact form, and say you heard about We Team through Admail.
Stay safe over the break and let’s hope 2022 sees “the new normal”.
Phil and the team at Admail