What did you get in your mailbox this week?
Flyers tend to land in your mailbox in a bundle; it is the way the market operates in its simplest form. This is not the only way of distributing direct mail, but it is the cheapest and most widely used.
A large number of people don’t take the time to open this bundle and find the nuggets within; promise yourself that when your Ad Mail comes this weekend, you will flick through the whole bundle. It will be worth it.
THE MESSAGE: Direct Mail should still be considered as part of any marketing campaign; but advertisers and service providers need to work together to educate the residential market to open their Ad bundle and seek what lies within!