| 62% of New Zealanders can’t remember the last time they willingly clicked an online advertisement |
In the modern age, a lot of marketing strategies are focused on “digital”. Whether it’s using Social Media, Google Analytics, influencers etc these can all be effective. However, traditional marketing ie offline, such as flyer distribution, still holds many benefits and can help many businesses hit their targets.
Unlike a lot of digital marketing, where potential clients and customers can almost instantly click away from marketing materials, flyer distribution can hold more long-term benefits through its physical presence. A recent Toluna survey found “New Zealanders have a strong dislike for receiving advertising digitally” indeed “62% of New Zealanders can’t remember the last time they willingly clicked an online advertisement” (www.twosides.co.nz). CRAZY! But TRUE!
If you want some further supporting data, the “tendency to consume information from printed materials is higher at 54% than marketing emails at 41%”; 76% of people surveyed do not pay attention to online advertisements and lastly, 49% feel they are spending too much time on their devices.” (www.twosides.co.nz).
So, contact Admail today and look to kick-start your flyer distribution campaigns.