What did you get in your mailbox this week? Flyers tend to land in your mailbox in a bundle; it is the way the market operates in its simplest form. This is not the only way of distributing direct mail, but it is the cheapest and most widely used.A large number of...

You see 300 adverts within the first waking hour of your day! People now see thousands of adverts every day on Social Media; however, we have developed a mental screening process to ignore the vast majority.....research shows we perhaps register 100 out of every 5000...

I don’t fish anymore...I used to. However, as with fishing, in Marketing, you are out to CATCH something - in this case, a person's interest in your product or service. Different people like different "bait" - but rest assured you have to be able to hook them in...you...

Based on current Roy Morgan research: 63% of New Zealanders have read a catalogue in the last 4 weeks. 31% of New Zealanders bought from a catalogue in the last 7 days.22% of New Zealanders bought from a Supermarket catalogue in the last 7 days. So, advertising by way...

62% of New Zealanders can’t remember the last time they willingly clicked an online advertisement Check your flyers In the modern age, a lot of marketing strategies are focused on “digital”. Whether it’s using Social Media,  Google Analytics, influencers etc...

So, you have decided to take the plunge and try marketing the “old school” way via flyers or catalogues. “What now?” you say. Well, getting your message across clearly and with impact is the key attribute of any effective flyer advertising campaign. Here we have...

There is no steadfast rule but naturally, as a business, you need to factor in a given lead time to allow recipients to take you up on your offer or in some other way, action your flyer. Demographics, seasonality and the service offering itself will also logically be...

Despite the age of growing digital communications and marketing, flyers and flyer distribution remain a very viable option for distributing your marketing message to your target market. Anecdotally, the number of advertisers using this channel seems to be growing....