Christmas Mailouts

Your advertising doesn't need to take a break over summer! We don't yet know how people are going to spend their summer holidays - will they vacation or staycation? If you are looking to do a letterbox distribution pre-Christmas; time is of the essence. Our office...

Let Admail clean your customer data.

Cleaning up your customer data - A client case study. Let's call the client Basil. Basil has over 5000 of his own client records drawn from his CRM; he uses this to keep track of his own marketing, sales lifecycle, quoting, etc. Basil's Problem Basil was looking to do...

Admail has Data: Lots of It

How do you get your hands on business data? Admail has approximately 200,000 data points for NZ Businesses; categorized by region, industry, etc.  If you have any data requirements eg database building or similar, please contact us as our data can be leveraged for...

Show your existing customers some love!

We are all experiencing something, right? Emotions are running high. Some people are really doing it tough financially and emotionally and need to know that your business is "there for them". Some tips for you as you keep marketing to get your business back to...

Level 1 Advertising

Jacinda has opened up the country again - how do you get your customers back? As we have mentioned in prior articles, marketing should happen through the cycle, however if you have put a pause on things during L4 and L3, now is the time to get active again. If your...

Admail is reopening from 9th May 2020.

Under the new guidelines released this week by MBIE and others, Admail will recommence distribution in most channels from 9/10 May 2020. Distribution will be in accordance with Ministry guidelines. A very large number of people will still be working from home under...

Marketing into a Downturn?

Slashing marketing spend is often not the way to go in a downturn; research has shown that the short term profit benefit of cutting a cost such as Marketing is outweighed by the long term loss of market-share and opportunity. I am not saying it is "business-as-usual"...

Flyer Distribution – Your customer pyramid

Convert all of your hot leads, warm the cold ones   We always try to add value to Ad campaigns - we really do. Cynics might say that failed or less than successful campaigns mean clients will repeat and repeat meaning more $$ for us. Wrong. Failed campaigns = no...

Flyer Distribution – Business To Business

B2B customers look for logic and positive ROI   NO Marketing is effective unless you keep your audience in mind; Businesses as your audience can be very fickle and ultra-critical.  Your B2B marketing should always communicate how your business can help your customers...

Flyer Distribution – More Ads, Less Impact

You see 300 adverts within the first waking hour of your day! People now see thousands of adverts every day on Social Media; however, we have developed a mental screening process to ignore the vast majority.....research shows we perhaps register 100 out of every 5000...

Flyer Distribution and The Game of Thrones

Based on final viewership numbers, over 1.8m Australians saw "that Starbucks cup" on Game of Thrones.... If you assume a proportionate share of New Zealanders watched, it would come out at approximately 280,000 ....sounds great. However when you consider that there...

63% of New Zealanders read flyers

Based on current Roy Morgan research: 63% of New Zealanders have read a catalogue in the last 4 weeks. 31% of New Zealanders bought from a catalogue in the last 7 days.22% of New Zealanders bought from a Supermarket catalogue in the last 7 days. So, advertising by way...

Flyer Distribution – A Faithful Friend

62% of New Zealanders can’t remember the last time they willingly clicked an online advertisement Check your flyers In the modern age, a lot of marketing strategies are focused on “digital”. Whether it’s using Social Media,  Google Analytics, influencers etc...