Tips for Xmas Mailers

If you are looking to do a letterbox distribution pre-Christmas; time is of the essence. Our office will close from 23rd December until approximately the middle of January, however, distribution can still happen throughout the holidays as long as it is booked prior to...

What’s your carbon footprint?

Around 62 trillion spam messages are sent every year - let that sink in I get a lot of people telling me that e-marketing is cleaner and better for the environment; but is it? As with everything, the answer is "depends". I must confess to not having spent hours...

DO you still use a business card?

How many business cards do you have in your drawer? I have a lot of business cards gathering dust in my desk; make no error, I have had the details recorded in my CRM and contacts by my trusty Virtual Assistant, however, the physical card remains. Unless I make a...

Where are your customers on social?

You have a Social Media presence for your business; what now? Having a social media presence goes beyond having a Business Facebook or Insta profile with some content. It means constantly creating content tailored to the interests and needs of your target audience -...

Christmas Mailouts

Your advertising doesn't need to take a break over summer! We don't yet know how people are going to spend their summer holidays - will they vacation or staycation? If you are looking to do a letterbox distribution pre-Christmas; time is of the essence. Our office...

Let Admail clean your customer data.

Cleaning up your customer data - A client case study. Let's call the client Basil. Basil has over 5000 of his own client records drawn from his CRM; he uses this to keep track of his own marketing, sales lifecycle, quoting, etc. Basil's Problem Basil was looking to do...

Admail has Data: Lots of It

How do you get your hands on business data? Admail has approximately 200,000 data points for NZ Businesses; categorized by region, industry, etc.  If you have any data requirements eg database building or similar, please contact us as our data can be leveraged for...

Show your existing customers some love!

We are all experiencing something, right? Emotions are running high. Some people are really doing it tough financially and emotionally and need to know that your business is "there for them". Some tips for you as you keep marketing to get your business back to...

Level 1 Advertising

Jacinda has opened up the country again - how do you get your customers back? As we have mentioned in prior articles, marketing should happen through the cycle, however if you have put a pause on things during L4 and L3, now is the time to get active again. If your...

Admail is reopening from 9th May 2020.

Under the new guidelines released this week by MBIE and others, Admail will recommence distribution in most channels from 9/10 May 2020. Distribution will be in accordance with Ministry guidelines. A very large number of people will still be working from home under...

Marketing into a Downturn?

Slashing marketing spend is often not the way to go in a downturn; research has shown that the short term profit benefit of cutting a cost such as Marketing is outweighed by the long term loss of market-share and opportunity. I am not saying it is "business-as-usual"...

Flyer Distribution – Your customer pyramid

Convert all of your hot leads, warm the cold ones   We always try to add value to Ad campaigns - we really do. Cynics might say that failed or less than successful campaigns mean clients will repeat and repeat meaning more $$ for us. Wrong. Failed campaigns = no...

Flyer Distribution – Business To Business

B2B customers look for logic and positive ROI   NO Marketing is effective unless you keep your audience in mind; Businesses as your audience can be very fickle and ultra-critical.  Your B2B marketing should always communicate how your business can help your customers...