We always try to add value to Ad campaigns – we really do. Cynics might say that failed or less than successful campaigns mean clients will repeat and repeat meaning more $$ for us. Wrong. Failed campaigns = no repeat business! What I find frustrating is that clients often approach flyer distribution or catalogue letterboxing in a manner that is different from other forms of advertising with regards to the thought they put into design, call to action etc. Direct mail is a tool, part of a bigger strategy. In my next blog I will talk in more detail about understanding where your client is at in the purchasing journey so you can try as far as possible to get the best outcome from your direct mail campaign.
THE MESSAGE: Advertising by way of Catalogue and Flyer Distribution works. Contact Admail NOW and kick-start your flyer distribution campaigns.