What’s your carbon footprint?

Around 62 trillion spam messages are sent every year – let that sink in I get a lot of people telling me that e-marketing is cleaner and better for the environment; but is it? As with everything, the answer is “depends”. I must confess to not having...

DO you still use a business card?

How many business cards do you have in your drawer? I have a lot of business cards gathering dust in my desk; make no error, I have had the details recorded in my CRM and contacts by my trusty Virtual Assistant, however, the physical card remains. Unless I make a...

Where are your customers on social?

You have a Social Media presence for your business; what now? Having a social media presence goes beyond having a Business Facebook or Insta profile with some content. It means constantly creating content tailored to the interests and needs of your target audience...

2022 is the year of Direct Mail….You heard it here first!

Beware this is based on US data….but it is very good news Direct to Consumer brands in the USA have found great success so far in 2022 with Direct Mail; for example some brands have reported they: Reach every household in their target market AND Earn $20 back...

Knowing who your customer is has never been so important

EY has undertaken a fantastic study across 20 countries…. They did this to try and better understand what was most important to people since the outbreak of Covid….here’s a brief summary – people tend to fall into 1 of the 5 camps below...

Christmas Mailouts

Your advertising doesn’t need to take a break over summer! We don’t yet know how people are going to spend their summer holidays – will they vacation or staycation? If you are looking to do a letterbox distribution pre-Christmas; time is of the...