Flyer Distribution – More Ads, Less Impact

You see 300 adverts within the first waking hour of your day! People now see thousands of adverts every day on Social Media; however, we have developed a mental screening process to ignore the vast majority…..research shows we perhaps register 100 out of every...

The Advertising Hook – What it is and why you NEED it!

I don’t fish anymore…I used to. However, as with fishing, in Marketing, you are out to CATCH something – in this case, a person’s interest in your product or service. Different people like different “bait” – but rest assured you...

Flyer Distribution and The Game of Thrones

Based on final viewership numbers, over 1.8m Australians saw “that Starbucks cup” on Game of Thrones…. If you assume a proportionate share of New Zealanders watched, it would come out at approximately 280,000 ….sounds great. However when you...

63% of New Zealanders read flyers

Based on current Roy Morgan research: 63% of New Zealanders have read a catalogue in the last 4 weeks. 31% of New Zealanders bought from a catalogue in the last 7 days.22% of New Zealanders bought from a Supermarket catalogue in the last 7 days. So, advertising by way...

Flyer Distribution – A Faithful Friend

62% of New Zealanders can’t remember the last time they willingly clicked an online advertisement Check your flyers In the modern age, a lot of marketing strategies are focused on “digital”. Whether it’s using Social Media,  Google Analytics, influencers etc...

Flyer Design: do it well

So, you have decided to take the plunge and try marketing the “old school” way via flyers or catalogues. “What now?” you say. Well, getting your message across clearly and with impact is the key attribute of any effective flyer advertising campaign. Here we have...