What did you get in your mailbox this week? Flyers tend to land in your mailbox in a bundle; it is the way the market operates in its simplest form. This is not the only way of distributing direct mail, but it is the cheapest and most widely used.A large number of...
You see 300 adverts within the first waking hour of your day! People now see thousands of adverts every day on Social Media; however, we have developed a mental screening process to ignore the vast majority…..research shows we perhaps register 100 out of every...
I don’t fish anymore…I used to. However, as with fishing, in Marketing, you are out to CATCH something – in this case, a person’s interest in your product or service. Different people like different “bait” – but rest assured you...
Based on final viewership numbers, over 1.8m Australians saw “that Starbucks cup” on Game of Thrones…. If you assume a proportionate share of New Zealanders watched, it would come out at approximately 280,000 ….sounds great. However when you...
Based on current Roy Morgan research: 63% of New Zealanders have read a catalogue in the last 4 weeks. 31% of New Zealanders bought from a catalogue in the last 7 days.22% of New Zealanders bought from a Supermarket catalogue in the last 7 days. So, advertising by way...
