You see 300 adverts within the first waking hour of your day! People now see thousands of adverts every day on Social Media; however, we have developed a mental screening process to ignore the vast majority…..research shows we perhaps register 100 out of every...
I don’t fish anymore…I used to. However, as with fishing, in Marketing, you are out to CATCH something – in this case, a person’s interest in your product or service. Different people like different “bait” – but rest assured you...
Based on final viewership numbers, over 1.8m Australians saw “that Starbucks cup” on Game of Thrones…. If you assume a proportionate share of New Zealanders watched, it would come out at approximately 280,000 ….sounds great. However when you...
Based on current Roy Morgan research: 63% of New Zealanders have read a catalogue in the last 4 weeks. 31% of New Zealanders bought from a catalogue in the last 7 days.22% of New Zealanders bought from a Supermarket catalogue in the last 7 days. So, advertising by way...
62% of New Zealanders can’t remember the last time they willingly clicked an online advertisement Check your flyers In the modern age, a lot of marketing strategies are focused on “digital”. Whether it’s using Social Media, Google Analytics, influencers etc...
