Slashing marketing spend is often not the way to go in a downturn; research has shown that the short term profit benefit of cutting a cost such as Marketing is outweighed by the long term loss of market-share and opportunity. I am not saying it is...
Convert all of your hot leads, warm the cold ones Where is your customer in the purchasing journey with you or any of your competitors? Ask yourself some of these questions when you consider any form of marketing – direct mail is no different! 1. Do I know who...
Convert all of your hot leads, warm the cold ones We always try to add value to Ad campaigns – we really do. Cynics might say that failed or less than successful campaigns mean clients will repeat and repeat meaning more $$ for us. Wrong. Failed campaigns = no...
B2B customers look for logic and positive ROI NO Marketing is effective unless you keep your audience in mind; Businesses as your audience can be very fickle and ultra-critical. Your B2B marketing should always communicate how your business can help your customers...
What did you get in your mailbox this week? Flyers tend to land in your mailbox in a bundle; it is the way the market operates in its simplest form. This is not the only way of distributing direct mail, but it is the cheapest and most widely used.A large number of...
